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Key Benefits of outdoor led screen Advertising

LED screens industry has developed for decades. The first LED screen can be traced back to 1962. Since the LED screens has been put into commercial use and people has discovered its commercial value, it started to replace static billboards and printed advertising gradually. This article is to describes key benefits of utilizing an LED advertising screen.

What is LED?

LED stands for Light Emitting Diode. When it's supported with electricity, the component gives off light. LED is an effective, energy-efficient, and long-lasting source power of light.

At ABXLED, our LED displays fully comply with European quality standards including EMC (ElectroMagnetic Certification). All LED displays are designed, manufactured, and assembled at our manufacturing facilities.

Today’s LED display screens are being used for business purposes. There are many benefits that LED advertising screens can bring to business or other areas. The key benefits are:

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Impact force

The LED advertising screen is high definition video display with huge picture, strong innervations and bright colors, will have a very strong impact force.

Better visibility

It has been proven that Digital Billboards attract higher eyeballs compared to printed billboards.

Better Targeting

This will help in bringing OOH at par with digital advertising and improve the targeting to reach the audience.


The campaign for advertising can be changed and scheduled according to budget.


Campaigns can be scaled up or down depending on the requirement.

Lower Time to Market

Ads can be rolled out much faster and the printing cost is also avoided.

Lower Initial Cost

The initial cost of starting an outdoor LED advertising is comparatively less to other advertising.


The display screens allow to show the advertising pictures so many times every day. So that the reach of information to customers can increase and will in turn improve the audience rate of the advertisement.


The video images of LED advertising signs can raise strong visual impact, which will attract the passers-by to watch.

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Safety is one of most important and the most often overlooked benefits when it comes to LED displays. When lighten up the LEDs, it starts to emit heat. Traditional bulbs convert more than 90% of the total energy used to power them directly into heat. That means only 10% of the energy powering incandescent lights is actually used for light, which also makes them extremely inefficient compared to LEDs. Additionally, because LEDs consume less power, they can operate effectively on low-voltage electrical systems. These are generally much safer in the event that something goes wrong.

It’s worth mentioning that ABXLED’s LED displays have a inner temperature adjustment system and it can avoid over-heating.


Our LED displays can be used both indoors and outdoors. Outdoors, the displays have modular structures and can be free-standing, on a pole or used as a wall unit. It can also be decorated as or a part of the architecture or the building.

A range of formats is available for advertising purposes: small, medium or large. Indoor displays can be used to present eye-catching messages with both static and animated content that is clearly visible through shop and mall windows.


One among the specialities of LED advertising screen is that it will overcome the drawbacks of billboards and lamp advertising. The adjustable advertising pictures of LED display screen can be adjusted and changed at any time according to customers’ need and support the latest and newest content.

LED display can showcase animated content rather than static content in the form of a wall unit or rooftop, or free-standing. The displays have modular structures and can be free-standing or set up on a pole or used as a wall unit. It gives something to notice easily compared to overused posters and LCDs.

Outdoor LED screen is manufactured using high-quality, latest LED technology which offers LED components offering extreme brightness, contrast and color reproduction.

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Outdoor LED display screens will have waterproof rating and it allows to withstand all weather. Display board is made by LED parts and has many advantages like high definition, wide visible angle, bright color stable operation, low power consumption and long service life.

In the end, there are many outdoor advertising ways other than LED digital screen advertising like Billboard advertising, Lamppost advertising etc. But LED digital screen advertising can overcome most of the disadvantages of the listed types of advertising.

ABXLED is the premier manufacturer of LED screen products and services in Shenzhen, China. Find out how we can help your business make a significant impact—contact us today!